--- title: "Our Philosophy | Etiquette-Based Dog Training | DogTech®" description: "DogTech's philosophy focuses on etiquette, not obedience. Building relationships through calm leadership and the WhisperWise® Method." lang: en-AU json-ld: | { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://dogtech.com.au/#organization", "name": "DogTech®", "legalName": "DogTech", "url": "https://dogtech.com.au", "logo": { "@type": "ImageObject", "url": "https://dogtech.com.au/logo.png", "width": 512, "height": 512 }, "image": "https://dogtech.com.au/logo.png", "description": "Professional in-home dog training across Sydney. Behaviour modification, puppy training, rescue dogs and aggressive behaviour. 25+ years experience.", "slogan": "Behavioural Dog Training Sydney", "foundingDate": "1999", "founder": { "@id": "https://dogtech.com.au/#richard-mcdonald" }, "sameAs": [ "https://www.facebook.com/DogtechInternational/", "https://twitter.com/DogTechTalks", "https://www.instagram.com/dogtechbehaviourtraining/", "https://www.youtube.com/channel/UCNPhOk0ZDOfNUtWY_wqLttA" ], "contactPoint": { "@type": "ContactPoint", "telephone": "1300 650 739", "contactType": "customer service", "areaServed": "AU", "availableLanguage": [ "English" ] } }, { "@type": "WebSite", "@id": "https://dogtech.com.au/#website", "url": "https://dogtech.com.au", "name": "DogTech®", "description": "Professional in-home dog training across Sydney using the WhisperWise® Method.", "publisher": { "@id": "https://dogtech.com.au/#organization" }, "inLanguage": "en-AU" }, { "@type": "Person", "@id": "https://dogtech.com.au/#richard-mcdonald", "name": "Richard McDonald", "jobTitle": "Master Dog Trainer", "description": "Master Dog Trainer and founder of DogTech® with 25+ years experience helping Sydney families resolve canine behaviour issues using the WhisperWise® Method.", "worksFor": { "@id": "https://dogtech.com.au/#organization" }, "knowsAbout": [ "Canine behaviour", "Aggressive dog rehabilitation", "Puppy development", "Rescue & foster dog rehabilitation", "WhisperWise® Method" ], "url": "https://dogtech.com.au/our-history/" }, { "@type": "LocalBusiness", "@id": "https://dogtech.com.au/#localbusiness", "name": "DogTech®", "description": "Professional in-home dog training across Sydney. Specialising in behaviour modification, puppy training, rescue dogs & aggressive behaviour. 25+ years experience.", "url": "https://dogtech.com.au", "logo": "https://dogtech.com.au/logo.png", "image": "https://dogtech.com.au/logo.png", "telephone": "1300 650 739", "parentOrganization": { "@id": "https://dogtech.com.au/#organization" }, "founder": { "@id": "https://dogtech.com.au/#richard-mcdonald" }, "knowsAbout": [ "Dog behaviour", "Aggressive dog rehabilitation", "Puppy training", "Rescue dog rehabilitation", "In-home dog training" ], "areaServed": { "@type": "City", "name": "Sydney" }, "address": { "@type": "PostalAddress", "streetAddress": "36/38 Canterbury Rd", "addressLocality": "Hurlstone Park", "addressRegion": "NSW", "postalCode": "2193", "addressCountry": "AU" }, "priceRange": "$$", "sameAs": [ "https://www.facebook.com/DogtechInternational/", "https://twitter.com/DogTechTalks", "https://www.instagram.com/dogtechbehaviourtraining/", "https://www.youtube.com/channel/UCNPhOk0ZDOfNUtWY_wqLttA" ], "openingHoursSpecification": { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday", "Saturday" ], "opens": "07:00", "closes": "19:00" } }, { "@type": "WebPage", "@id": "https://dogtech.com.au/our-philosophy/#webpage", "url": "https://dogtech.com.au/our-philosophy/", "name": "Our Philosophy | Etiquette-Based Dog Training | DogTech®", "description": "DogTech's philosophy focuses on etiquette, not obedience. Building relationships through calm leadership and the WhisperWise® Method.", "isPartOf": { "@id": "https://dogtech.com.au/#website" }, "about": { "@id": "https://dogtech.com.au/#localbusiness" }, "primaryImageOfPage": { "@type": "ImageObject", "url": "https://dogtech.com.au/logo.png" }, "inLanguage": "en-AU", "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "h1", ".key-takeaways" ] } } ] } --- [![DogTech Behaviour Training](/assets/logo-white-B36qn3Jm.png)](/) [HOME ](/) [DOG TRAINING](/dog-training/) [SYDNEY LOCATIONS](/sydney-locations/) [FAQ](/faq/) [REVIEWS](/reviews/) [ABOUT](/about-us/) [CONTACT](/contact-us/) [BARK !](/bark-blog/) MORE INFO MORE INFO ![Supporting Our Clients For Over 25 Years](/assets/25-years-seal-BUn8ix15.png) # Our Philosophy Correcting behaviour is about building a relationship. REQUEST MORE INFORMATION - [Home](/) - [About Us](/about-us/) - Our Philosophy ## A unique solution for every dog. No two dogs — and no two households — are the same. That's why every WhisperWise® program is **customised to your circumstances**, with practical guidance that fits your home, your routine, and your goals. ### Etiquette rather than obedience We call it **etiquette**, not "obedience". An obedient dog may comply on cue. A dog with good social etiquette often: - Makes better choices without constant prompting - Understands boundaries and expectations in everyday life - Doesn't rely on ongoing rewards to behave appropriately * * * ### The behaviour is the symptom — we start with "The Why" Behaviour is usually the visible tip of something deeper. If you only address the surface behaviour, the underlying cause often remains—so the issue returns. That's why we begin by identifying **"The Why"**: what's driving the behaviour underneath (emotion, environment, learned patterns, or relationship dynamics). * * * ### How WhisperWise® helps Your WhisperWise® program is designed to help you understand how your dog thinks and reacts, then apply that understanding in real situations. You can expect: - Hands-on demonstrations in your home (or relevant environment) - Practical coaching and clear guidance you can repeat confidently - A step-by-step approach that supports calm, stable behaviour over time * * * ### Sydney service areas DogTech® services all of Sydney including Sydney's Inner West, Canterbury Bankstown, Greater Western Sydney, Hills District, South Western Sydney, St George, Sutherland Shire, Lower North Shore, Upper North Shore, and the Northern Beaches. ![DogTech](data:image/png;base64,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) ## Follow our blog and social media Join us for discussions and tips about life with your dog: behaviour, health, nutrition, fitness, and fun. [](https://www.facebook.com/DogtechInternational/)[](https://twitter.com/DogTechTalks)[](https://www.instagram.com/dogtechbehaviourtraining/)[](https://www.youtube.com/channel/UCNPhOk0ZDOfNUtWY_wqLttA) ## Areas We Service DogTech® provides dog training services to all of Sydney including Sydney's [Inner West](/dog-training-inner-west/), [Canterbury Bankstown](/dog-training-canterbury-bankstown/), [Greater Western Sydney](/dog-training-greater-western-sydney/), [Hills District](/dog-training-hills-district/), [South Western Sydney](/dog-training-south-western-sydney/), [St. George](/dog-training-st-george/), [Sutherland Shire](/dog-training-sutherland-shire/), [Lower North Shore](/dog-training-lower-north-shore/), [Upper North Shore](/dog-training-upper-north-shore/), and the [Northern Beaches](/dog-training-northern-beaches/). Read our latest tips and stories on the [BARK! Blog](/bark-blog/). Request More Info ![Pet Industry Association](/assets/piaa-logo-BrTxT-lw.jpg)![Association of Professional Dog Trainers](/assets/apdt-logo-DCQgv4Dn.jpg)